Why do we need this information?
In order for us to understand our audiance more and only serve you with information that we feel would be benificial to you we may ask you for the following details.
Post Code - We would like to understand where our customers come from so we can only supply local marketing information that we feel would be beneficial to you. We will use the post code you supply to help us understand the demographics of the area in which you live in. We will not use this information to target you with any direct marketing mail unless you have chosen for us to do so when suppliying your data.
Date of Birth - As a loyal customer, we would like to reward you from time to time with a treat for your birthday. By providing us with the information on your birth date and day we can email you an offer which can be used in the shopping centre -such as a discount.